Social media marketing has become an important part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will attempt to anatomize tips about social media marketing for small businesses. You will find a plethora of small enterprises eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media marketing for their business growth. There are many theories and methods regarding how to effectively use social networking for established brands, however the topic social media for small companies is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:
The primary reasons behind the low turnout are uncertainty with an application of social media, calculating return on your investment and persuade employees/stakeholders to clinch social networking. Hence it is essential to address the elephant in the room and analyze how beneficial is Social media for small enterprises.
Social networking for small businesses is a good way for emerging businesses to generate lead and make a reputation. If regularly updated, social media marketing can deliver more results when compared with traditional mediums. Social media marketing for small companies gives brands an edge of control over the information that they would like to post. Also, since social networking is a two-way dialogue process, it can help businesses to instantly identify what exactly is benefitting them. Social networking for small businesses can also help generate Recommendations, which is among the best tools for emerging businesses.
The first and foremost important part that small companies should give attention to is always to define their target market. This helps small companies to device their social media marketing strategy accordingly. The prospective audience needs to be defined basis age range, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, company owners can even target users according to their birthdays, anniversaries and important milestone. Audience targeting plays a really crucial role within the outcome of the results. For e.g.: the local shop selling footwear should not target users with fascination with entertainment. The shop definitely won’t have the desired results.
Overnight success is a myth. Small businesses must understand this basic fact. Generally, whenever a new business starts selling on social media, there exists palpable excitement is achieving greater than set targeted sales. Businesses need to set goals which are upwards and forward. To accomplish enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This may lead to user’s disinterest within the product/service. The set goals needs to be in sync with brand’s core capabilities and expertise. For e.g.: in case a organization is into selling shoes, they shouldn’t set a target to fix maximum shoes inside their area.
By now everyone understands, social media is made for free. Even paid campaigns can be conducted in a relatively inexpensive as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all of the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand name on wrong platforms can cause brand losing its prospective customers. Hence it is far better for SME’s to first identify the right platform by which they are able to maximize their business. For e.g.: In case a shoe selling brand attempts to aggressively sell on LinkedIn, they won’t get yourself a plausible response as compared to promotions on Facebook/Instagram.
Since every single organization is riding inside the social networking wave, it is crucial for a them to promote their core product/services. Nowadays, we have seen plenty of businesses promoting their services as well as promoting peripheral products/services, which involves their core product/services. Most of the times, this SME’s doesn’t have capabilities to meet a requirement, which can lead to a bad recommendations for his or her business on social networking platforms. Let us get back to our example; when a shoe seller is wanting to aggressively promote socks rather than shoes, it is not going to benefit the business in the long run.
Since we have covered the topics of identifying the objective audience, setting achievable goals, selecting the best medium and promoting the best product/services we will now take a look at the sort of content a company should promote on their own social pages. A business must always concentrate on creating high quality content rather than not-good quantity content. Even when the business updates their page once in a day as long as it is actually related to their business, advocates about its core products send across a clear message it is considered as a top quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to svqdau business’s goods and services leads to users thinking about the business as fake/spam. Also, new businesses need and refrain from promoting other businesses on the social platforms initially.
Making your small business successful on social platforms is not any small task. It will take plenty of efforts for your businesses to keep up their conversion ratio. One effort is to make a content calendar. Small enterprises must anticipate important events and make a content calendar accordingly. Ideally, a content calendar must be planned per month in advance but a much weekly content calendar is very recommended. This can help businesses in order to avoid any last minute hassles, strategize much more effectively and in addition it helps in creating curiosity amongst its loyal fans/customers.
Social media is extremely unpredictable. The information a company posts today, might not work with tomorrow. Hence, small businesses must always test their content before publishing it on the pages. Testing content also applies to the platform a small business chooses to market. Small businesses proprietors must always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is vital when testing the information that needs to be uploaded.